1. Design and conduct marketing research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
2. Plan and implement successful marketing campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
3. Organize online and offline seminars
4. Keeps promotional materials ready by coordinating requirements with graphics designer, inventorying stock and placing orders
5. Organize promotional activities for new products/services, and set up tracking systems for marketing activities
6. Manage social media (WeChat, Facebook, YouTube, etc.) and stay up to date with the latest social media best practices and technologies
7. Coordinate company events, liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
【职位要求】:
1. Proven work experience as a Marketing Coordinator, Marketing Officer or similar role, particularly within the consulting industry
2. Knowledge of traditional and digital marketing tools
3. Experience with research methods using data analytics software
4. Expertise with SEO/SEM campaigns
5. Solid computer skills, including MS Office, web analytics and Google Adwords etc
6. Familiarity with Customer Relationship Management System software
7. Excellent communication and presentation skills in English and Chinese