OUTLINE OF THE ROLE - Working together with our account management team to develop monthly content plans - Develop creative ideas relevant for both brands and social media audiences - Content ideas will be a mix of text (stories), images (photos & infographics) and videos - You will also play a lead role in writing, editing and producing the content (stories) - Successfully launch content (stories/images) on social media, namely; Weibo & WeChat
YOUR SKILLS - Great Chinese (Mandarin) writing skills - The ability to both write great original stories and edit, refine and sometimes translate - Have strong feel for what stories, topics and themes spark interest with audiences on social media - Multi-media design & creative skills (eg. graphic design, video post-production etc) - Understanding for how social contents/creatives work and are consumed - Strong eye for creative/design (especially in how the creative relates to a specific brand) - A good understanding for the mainland Chinese social media landscape